Our Story
The agency started with a single brief and a Pelican case. A documentary
commission in 2011 needed a director, a cinematographer, and an editor —
three disciplines the budget could not afford to hire separately. The solution
was to be all three. That constraint became the method, and the method became
the business.
Over the following decade the work expanded without the headcount following.
Corporate campaigns, broadcast documentaries, architectural stills, product
launches, festival short films — each category solved by the same
principle: treat every visual decision as a directing decision, made early,
documented precisely, and executed without a committee.
The clients who return are the ones who recognised that a smaller operation
could carry a brief further with less friction. No studio overheads passed
through the invoice. No junior team learning on their project. One person
accountable from the first conversation to the final export.
The work continues on that basis. The kit has changed; the commitment has not.